Privacy Policy

Last updated: September 24, 2026

Payne Pool Professionals, including its affiliated regional operating entities (collectively, “Payne Pool Professionals,” “we,” “us,” or “our”), operates paynepoolprofessionals.com and the webpages, forms, and services available through that domain (collectively, the “Site”). Payne Pool Professionals provides swimming-pool design, construction, remodeling, equipment, and related services in its active Florida and Gulf Coast markets.

This Privacy Policy explains what information we collect when you visit or use the Site, how we use and disclose that information, and the choices that may be available to you. By using the Site, you acknowledge the practices described in this Privacy Policy. If you do not agree with these practices, please do not use the Site.

Information We Collect

Information You Provide to Us

We collect information that you choose to provide when you request a consultation or quote, submit a form, call us, communicate by text or email, download a resource, or otherwise contact us.

Depending on the interaction, this information may include:

  • Your name
  • Email address
  • Phone number
  • Street address, city, or project location
  • Preferred Payne Pool Professionals service area or regional office
  • Information about your property, existing pool, or proposed project
  • Appointment or consultation preferences
  • Photographs, plans, or other files you choose to provide
  • The content of messages and other communications you send us

Please do not submit sensitive personal information that is not necessary for your inquiry or project.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain technical and usage information, including:

  • Internet Protocol address and approximate geographic location
  • Device, operating-system, and browser information
  • Pages viewed and links selected
  • Date and time of the visit
  • Time spent on pages and interaction information
  • Referring website, search engine, advertisement, or campaign
  • Form and call-attribution information
  • Cookie identifiers and similar online identifiers

Some of this information is collected through cookies, pixels, tags, scripts, and similar technologies.

Cookies and Similar Technologies

A cookie is a small file stored on your device. We use cookies and similar technologies to operate and secure the Site, remember preferences, understand how visitors use the Site, and measure our advertising and marketing.

When you first visit the Site, we may display a consent banner that allows you to accept, reject, or customize non-essential cookies. Cookie categories may include:

Essential Cookies

These cookies are necessary for functions such as page navigation, security, consent management, fraud prevention, and form operation. They are generally active because the Site cannot function properly without them.

Functional Cookies

These cookies support optional site features and remember certain choices or preferences.

Analytics and Performance Cookies

These cookies help us understand Site traffic, visitor interactions, page performance, and which content is useful. We may use services such as Google Analytics for these purposes.

Advertising and Marketing Cookies

These cookies help us measure advertising, understand which campaigns lead to inquiries, and deliver or evaluate relevant advertising. We may use services such as Google Ads, Google Local Services, WhatConverts, and other advertising or attribution providers disclosed through our consent-management tool.

Where consent is required, non-essential cookies are not activated until you make the applicable choice through the consent banner. If you reject non-essential cookies, we will not intentionally activate the categories you rejected. You can review or change your choices through the Site's cookie-preference controls. You may also configure your browser to block or delete cookies, although doing so may affect certain Site features.

How We Use Information

We may use the information we collect to:

  • Respond to questions, consultation requests, and quote inquiries
  • Communicate with you about a proposed, current, or completed project
  • Route an inquiry to the appropriate Payne Pool Professionals regional team
  • Schedule consultations, appointments, or project-related communications
  • Evaluate whether a property or project is within our active service area and capabilities
  • Provide and administer requested services
  • Operate, maintain, secure, troubleshoot, and improve the Site
  • Understand Site traffic, visitor behavior, and marketing performance
  • Attribute calls and form submissions to advertising or referral sources
  • Deliver and measure advertising, subject to applicable consent requirements
  • Send marketing or promotional communications when permitted by law and consistent with your choices
  • Prevent fraud, misuse, security incidents, and other harmful activity
  • Maintain records, enforce agreements, and protect our rights
  • Comply with applicable legal, regulatory, licensing, and recordkeeping obligations

Analytics, Advertising, and Call Attribution

We may work with analytics, advertising, and attribution providers, including Google and WhatConverts, to understand how visitors find and use the Site and which advertisements or marketing channels lead to inquiries.

These providers may collect information through cookies, pixels, scripts, call-tracking technology, and similar tools. Depending on your cookie choices and the provider's practices, they may receive technical information about your browser, device, activity, referral source, or interactions over time and across websites.

You can manage applicable non-essential technologies through our cookie-preference controls. You may also review Google's advertising controls through Google Ads Settings and use the privacy or advertising controls offered by other providers.

How We Disclose Information

We may disclose information as reasonably necessary for the purposes described in this Privacy Policy, including to:

Payne Pool Professionals Affiliates and Regional Operations

We may route your inquiry and share relevant project information with the Payne Pool Professionals regional operation serving your requested location.

Service Providers and Contractors

We may disclose information to vendors and contractors that help us operate the Site, host data, manage forms, provide communications, support marketing, measure leads, maintain technology, or deliver requested services. These parties are authorized to use information only for the services they provide to us or as otherwise permitted by law.

Advertising and Analytics Providers

Subject to applicable consent requirements, we may disclose online identifiers, usage information, referral information, and advertising-interaction data to analytics, advertising, and attribution providers.

Legal and Safety Recipients

We may disclose information when we reasonably believe disclosure is required by law, regulation, subpoena, court order, or other legal process, or when necessary to protect the rights, property, safety, and security of Payne Pool Professionals, our customers, Site users, or others.

Business-Transaction Recipients

Information may be transferred or disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, subject to applicable law.

Sale, Sharing, and Targeted Advertising

We do not sell personal information for money. However, certain disclosures involving advertising cookies or online identifiers may be considered a “sale,” “sharing,” or “targeted advertising” under some state privacy laws even when no money is exchanged.

Where applicable, you can opt out of non-essential advertising technologies through the Site's cookie-preference controls. You may also contact us to exercise privacy rights available under applicable law.

Phone Calls and Text Messages

If you provide your telephone number and consent to be contacted, Payne Pool Professionals or a service provider acting on our behalf may call or send you text messages regarding your inquiry, consultation, appointment, or project. Where you separately consent, we may also send marketing or promotional messages.

Consent to receive automated marketing calls or texts is not a condition of purchasing goods or services. Message frequency may vary, and message and data rates may apply. You can opt out of text messages at any time by replying STOP. You may request assistance by replying HELP or contacting us through the Site. You can ask us to stop calling by telling us during a call or contacting us through the methods listed below.

We do not share mobile opt-in information or text-message consent with unaffiliated third parties for their own marketing purposes.

Email Communications

You can unsubscribe from promotional email by using the unsubscribe link included in the message. Even after opting out of marketing email, we may continue sending non-promotional communications related to an inquiry, appointment, contract, transaction, service, or legal notice.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain business and project records, comply with legal and licensing obligations, resolve disputes, enforce agreements, and protect our rights.

Retention periods vary based on the type of information, the nature of the relationship, operational needs, and applicable legal requirements. When information is no longer reasonably needed, we may delete, aggregate, or de-identify it.

Your Privacy Choices and Rights

Depending on where you live and the law that applies, you may have the right to request that we:

  • Confirm whether we process your personal information
  • Provide access to certain personal information
  • Correct inaccurate personal information
  • Delete certain personal information
  • Provide a portable copy of certain information
  • Opt you out of certain targeted advertising, sales, or sharing
  • Restrict or object to certain processing

These rights may be subject to exceptions, identity verification, and other legal limitations. We will not unlawfully discriminate against you for exercising an applicable privacy right.

You may also:

  • Reject or adjust non-essential cookies through our consent banner
  • Configure your browser to block or delete cookies
  • Unsubscribe from promotional email
  • Reply STOP to opt out of text messages
  • Ask us to stop marketing calls

To submit a privacy request, use the contact information below. We may need to verify your identity before fulfilling the request. An authorized agent may submit a request where permitted by law, but we may require evidence of authorization and identity verification.

Children's Privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Site, please contact us so we can review and address the request.

Third-Party Websites and Services

The Site may link to websites, platforms, financing providers, manufacturers, social networks, maps, videos, or other services that Payne Pool Professionals does not control. This Privacy Policy does not govern those third parties. We encourage you to review their privacy policies before providing information or using their services.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No website, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, legal requirements, or business operations. When we do, we will revise the “Last updated” date at the top of the policy. Changes become effective when posted unless a different effective date is stated.

Contact Us

If you have questions about this Privacy Policy, want to submit a privacy request, or want to update your communication preferences, contact Payne Pool Professionals through our contact page or call the regional office serving you:

When submitting a privacy request, include enough information for us to identify the request and the regional operation involved. Do not send sensitive personal information through an unsecured message.

Governing Law

This Privacy Policy is governed by the laws of the State of Florida, without regard to conflict-of-law principles, except where another applicable law provides otherwise.